Web Content Specialist, Marketing and Communications

Job Number:
Administrative 2
Date Posted:
August 11, 2020
Employee Group:
Hiring Range:
$46,646 - $52,598
Position Category:
Full-time, Continuing
Probation/Trial Period:
910 working hours or six (6) months, whichever comes first
Salary Range:
$46,464.00 - $61,952.80
Start Date:
As soon as possible
35 hours per week
Marketing and Communications
Winnipeg, MB
Job Type:
Close Date:
Professional Areas:


  • Creates well-written, accurate web copy that is on-brand and in adherence to web best practices
  • Organizes web content — including text, images, documents, videos, charts, tables, links, headings, and navigation in concert with design templates and brand standards
  • Works with in-house designers to interpret, implement, and maintain design standards across web pages
  • Assists university departments with editing and organizing web content using a website content management system
  • Assists the web administrator in creating web pages as well as making changes and updates using the website Content Management System (CMS)
  • Assists in the creation of web-related training materials
  • Supports web administrator with web user experience testing
  • Researches website best practices
  • Gathers website analytics using Google analytics
  • Audits web pages for accessibility and SEO issues and makes updates to ensure usability
  • Edits images in Photoshop and uploads them to create photo galleries in the CMS
  • Creates PDFs and uploads into CMS
  • Researches, writes, and edits articles and other promotional materials aimed at various internal and external audiences, designed to raise the profile of key institutional activities and strategic priorities – all while ensuring accuracy, consistency and effectiveness of messaging
  • Researches, writes, and edits materials — such as programs, speeches, and citations — in support of special high profile institutional events, including media conferences, annual convocation ceremonies, and fundraisers.
  • Provides writing assistance to other University departments for various materials, including social media, advertising, collateral, and media placement.
  • Summarizes complex research in a manner to communicate to a wider audience using a variety of communication platforms, including advertising, web content, and articles.
  • Using DSLR camera equipment and accessories, takes photos at various campus events and activities for social media and web distribution


  • University or college degree, preferably related to marketing, business, communications, or journalism.
  • Specialized training in electronic media communications and website management/development an asset.
  • Familiarity with website content management systems
  • 1 to 3 years’ experience in the following:
    • a professional writing or content creation capacity (journalism, advertising, marketing, public relations)
    • developing website copy and producing and organizing related content in a professional capacity
    • working with content management systems
    • in a marketing coordination role with exposure to communications/publicity
    • photography and/or videography in a professional setting
  • 1 to 3 years’ experience in a role with a project management function is an asset
  • 1 to 3 years’ experience in a post-secondary or educational setting is an asset
  • Good working knowledge of the university environment
  • Highly proficient with MS Office software
  • Proficient with Adobe Photoshop for preparing images for the web, including optimizing file size, file types and colour correction; proficiency with Adobe Creative Suite is an asset
  • Demonstrated knowledge of web content development including content organization, writing for the web, website accessibility, user experience best practices, search engine optimization and HTML
  • Proficient with Google Analytics (or similar tool)
  • Highly comfortable with using and learning about technology, including software applications, digital/online tools, photo/video/multi-media equipment
  • Excellent oral and written communication skills
  • Excellent, demonstrated writing and grammar skills
  • Strong understanding of branding, design, and communications best practices as they relate to marketing
  • Good working knowledge of layout, design, and printing best practices
  • Must be able to work effectively with staff, students and faculty
  • Ability to make sound decisions within the scope of departmental policies, institutional values and direction from the position’s supervisor
  • Demonstrated ability to organize, prioritize, and meet tight deadlines
  • Ability to work both independently and also cooperatively in a team-oriented environment
  • Ability to summarize/synthesize information and judge relevance of information
  • Ability to work respectfully and tactfully with a variety of stakeholders, ranging from departmental associates to senior executives


The Collective Agreement between The University of Winnipeg and The Association of Employees Supporting Education Services (AESES), Clause 6.3, Selection for Vacancy, states: The Employer agrees that Employees with seniority shall have preference in connection with appointments so far as it is practicable to do so, provided that their qualifications are relatively equal.

The University of Winnipeg is committed to equity, diversity and inclusion and recognizes that a diverse staff/faculty benefits and enriches the work, learning and research environments, and is essential to academic and institutional excellence.  We welcome applications from all qualified individuals and encourage women, members of racialized communities, Indigenous persons, persons with disabilities, and persons of any sexual orientation or gender identity to confidentially self-identify at time of application.  All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.