Digital Communications Coordinator - Marketing and Communications

The Marketing and Communications department is seeking a versatile, talented communicator with exceptional skills in both new and traditional media. As our institutional social media lead, the Digital Communications Coordinator is equally comfortable composing a tweet, drafting a news release, managing web content, and portraying the campus on Instagram. Capable of next-level photography and/or videography, the Digital Communications Coordinator is a tech-savvy specialist who will administer the campus digital display system, oversee a large digital photo library, and contribute expertly-written content to a variety of ongoing and special projects.      

Responsibilities:

• Monitors and coordinates activities on UWinnipeg’s social media properties, including Facebook, Twitter, YouTube, Instagram and LinkedIn.
• Researches, writes, and edits articles, news releases, web content, and other promotional materials aimed at various internal and external audiences.
• Takes high quality photos of campus activities and events.
• Creates content for and manages the digital signage system on campus.
• Performs research and makes recommendations on social media usage, best practices, and integration with marketing and communications activities.
• Assists the webmaster in creating and editing web pages using the content management system (CMS).
• Edits images and creates photo galleries in the CMS.
• Manages all aspects of UWinnipeg’s central online photo library.
• Develops branded photo presentations for high profile events.
• Assists in development of videos promoting UWinnipeg initiatives, as needed.
• Tracks UWinnipeg media coverage electronically and gathers website usage rates via Google analytics.
• Provides technical training and support to university staff on use of some communications-related software tools.

Qualifications:

• University or college degree, preferably related to marketing, business, communications, or journalism.
• Specialized training in electronic media communications and website management/development an asset.
• 1 to 3 years’ experience in a professional writing or content creation capacity (journalism, advertising, marketing, public relations).
• 2 years’ experience working with various social media platforms, including Facebook, Twitter, YouTube, WordPress, Instagram and Flickr in a professional setting.
• 1 to 3 years’ experience with photography and/or videography in a professional setting
• Two years’ experience working with websites and content management systems (familiarity with HTML is an asset)
• Experience in the following:
  • Developing social media strategies;
  • Creating and managing social media advertising campaigns;
  • Training (social media best practices/technical training) or similar type experience;
  • Using Google Analytics.
• Excellent written and oral communication skills.
• Demonstrated working knowledge of layout, design, and branding best practices.
• A good working knowledge of the university environment is an asset.
• Highly proficient with MS Office software.
• Proficient with Adobe Photoshop and Adobe Acrobat; proficiency with Adobe Creative Suite is an asset.
• Highly comfortable with using and learning about technology, including software. applications, digital/online tools, photo/video/multi-media equipment, computers
• Must be able to work effectively with staff, students and faculty.

 OR EQUIVALENT COMBINATION OF EDUCATION, EXPERIENCE, SKILLS, KNOWLEDGE AND ABILITIES

The Collective Agreement between The University of Winnipeg and The Association of Employees Supporting Education Services (AESES), Clause 6.3, Selection for Vacancy, states: The Employer agrees that Employees with seniority shall have preference in connection with appointments so far as it is practicable to do so, provided that their qualifications are relatively equal.

The University of Winnipeg is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals including women, members of racialized communities, Indigenous persons, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian immigration requirements, first preference must be given to Canadian citizens and permanent residents of Canada.