Communication & Events Coordinator, Student Recruitment

Job Number:
Administrative 3
Date Posted:
January 5, 2022
Employee Group:
Hiring Range:
$50,432.20 - $56,984.20
Position Category:
Full-Time, Continuing
Probation/Trial Period:
6 months or 910 hours whichever occurs first
Salary Range:
$50,432.20 - $67,230.80
Start Date:
February 7, 2022
35 hours per week
Student Recruitment
Winnipeg, MB
Job Type:
Close Date:
Professional Areas:


The work described in this posting will be conducted remotely at this time, with occasional on-campus training. Upon the department’s return to the office, this position may have the option to work a hybrid in-office/remote workweek.

All members of the UW Community and anyone who seeks entry to indoor campus spaces are required to comply with the University of Winnipeg’s Mandatory COVID-19 Vaccination Policy:

The Communication & Events Coordinator is responsible for the creation of Student Recruitment promotional literature, banners, posters, event invitations and programs, advertisements, web content, monthly newsletters, targeted communications, recruitment-related articles and stories, and other media. They also handle the department’s social media accounts and are responsible for designing and executing promotional campaign. The Officer coordinates these efforts with other departments within the University and with service providers outside of the University.

They also lead the planning and execution of Student Recruitment’s internal and external events, in particular Future Student Night, Counsellors’ Update, and Open House.


  • Manages the student recruitment publication portfolio which includes all print and digital materials produced in support of domestic and international undergraduate recruitment efforts. Print publications include, but are not limited to: the annual viewbooks, smaller versions of the viewbooks (produced in multiple languages), handouts and brochures, information cards, promotional posters, event invitations and programs.
  • Works collaboratively with Marketing & Communications Department to create timely, accurate and innovative materials to support the recruitment cycle. Provides input on editorial layouts and concept development and planning, as well as the development of content, theme, and “look and feel.”
  • Takes a leadership role in creating and editing written content for publication in all Student Recruitment printed materials. Consults with academic departments and student services for updated content and news. Writes, edits and proofreads all materials prior to print, before final sign-off by Director.
  • Ensures that all SR communications (printed materials, presentations, newsletters, etc.) are aligned with UWinnipeg design standards and branding.
  • Creates, writes and produces monthly e-newsletters in consultation with the activities and key communication messages of other Student Services and Academic departments for various audiences, including prospective domestic and international students, school counsellors, and accepted students.
  • Creates informative, exciting and relevant presentations for a variety of different audiences (high school students, parents, international students and parents, counsellors, education agents, etc.), to be delivered by Student Recruitment Officers through in-person and digital presentations.
  • Sources and writes articles and stories to promote Student Recruitment’s goals, through alumni profiles, departmental spotlights, and guides for parents, counsellors and students regarding university decision-making.
  • Writes step-by-step instructional guides for students, parents, counsellors and agents on UWinnipeg application requirements, admission procedures, and others.
  • Working with the Office Assistant/CRM Specialist, maintains departmental contact lists within Constant Contact, our email marketing program, uploading new contacts each month and removing outdated contacts.
  • Designs and loads lists and templates for mass communications into Constant Contact for other student services departments (Admissions, Orientation committee, etc.).
  • Designs communication plans and drip campaigns to be implemented for prospective student leads in Recruit, the department’s CRM system, to target communications to key points of the Student Recruitment cycle
  • Keeps up to date on all changes related to academic programs, student services, admissions policies and requirements, fees, etc., verifying and updating as needed, for publications and other media.
  • Sets up virtual booths for Student Recruitment events (writing descriptions, uploading materials, photos and videos, selecting relevant content and links to tailor setup to the audience).
  • In collaboration with the Director, engages with digital marketing partners, including IDP Connect and StudyPortals, to monitor and review quarterly results and tweak content to meet recruitment goals.
  • Reviews monthly Google Analytics reports for UWinnipeg website traffic on SR-related pages, to identify trends and opportunities.
  • Serves as the primary liaison between Student Recruitment and UWinnipeg Marketing & Communications in the fulfilment of university communications policy and procedures.
  • Manages the Student Recruitment social media channels and designs/executes promotional campaigns to grow and engage with our audience.
  • Recommends the most appropriate platforms for Recruitment to use to meet our goals, taking into account our global audience and platforms popular in target overseas markets.
  • Tailors the messaging on each platform for the appropriate audience (students, parents, etc.).
  • Produces innovative content, takes, edits and posts photos, responds to inquiries, and engages with other relevant accounts.
  • Provides updates to content for Student Recruitment prospective student webpages, using Cascade software, in collaboration with webmaster.
  • Manages university-wide use of the Unibuddy platform, a peer-to-peer platform connecting prospective students with current UWinnipeg students and staff.
  • In collaboration with Student Recruitment Director, Coordinator and UWinnipeg Events Department, leads high level conceptualization of on-campus events including themes, format, special activities or components. This includes Future Student Night (November), Counsellors’ Seminar (September), Open House (February), and others.
  • Assumes primary responsibility for planning, communicating and organizing logistics for Counsellors’ Seminar, Future Student Night (Fall term recruitment event), and departmental lead for Open House (Winter recruitment event), where Events Department takes the primary responsibility.
  • Acts as the Student Recruitment representative/voice on UWinnipeg event committees that may request Student Recruitment input (e.g. Orientation).
  • Events may be in-person or virtual, depending on the target audience.
  • Occasionally represents The University at virtual or in-person student fairs and other recruitment outreach opportunities, by staffing an informational booth.


  • Undergraduate degree in a related discipline such as marketing, rhetoric and communications, public relations. 
  • 1 to 3 years’ experience in a professional writing or content creation capacity (journalism, advertising, marketing, public relations) is required.
  • Experience planning events required.
  • Directly related experience in marketing, communications, student recruitment or public relations considered an asset.
  • Must have excellent written communication skills, and show versatility in tailoring messages to a variety of audiences (e.g. high school students, university partners, the general public).
  • Must have excellent working knowledge of MS Office Suite (Word, Excel, PowerPoint) for the purposes of creating visually engaging presentations, handouts, etc.
  • Must have good working knowledge of Adobe Creative Suite for photo editing.
  • Must have knowledge and experience using social media (Instagram, Facebook, etc.) in a professional setting to engage with a particular audience.
  • Knowledge of web analytics considered an asset.
  • Must have a good working knowledge of the nature, purpose and value of a university education and be able to communicate that to various audiences including prospective students of all ages, parents, guidance counsellors, teachers and other educators.
  • Detailed knowledge of The University of Winnipeg’s academic and extra-curricular programs and functions of The University at all levels is essential.
  • Must have strong interpersonal skills.
  • Must have strong organizational, oral and written communication skills.
  • Familiarity with a Customer Relationship Management system considered an asset (e.g. Salesforce, Recruit, Banner).
  • Must be able to relate positively, professionally, confidentially and with cultural sensitivity toward prospective students, high school administration and faculty and be able to relate constructively with a variety of people both on and off campus.
  • Must be able to cope successfully with fluctuations in workloads and changing priorities in a fast paced environment.
  • Must be able to work effectively on time-sensitive matters.
  • Must have a high level of personal integrity and professional initiative.
  • Must be committed to the mission of The University of Winnipeg.

An equivalent combination of education, experience, skills, knowledge and abilities may be considered.

Condition(s) of Employment:

  • Must be legally entitled to work in Canada.
  • Must be willing to work in the evenings and/or incur overtime, when workloads and deadlines merge.

The University of Winnipeg is committed to equity, diversity and inclusion and recognizes that a diverse staff and faculty benefits and enriches the work, learning and research environments, and is essential to academic and institutional excellence. We welcome applications from all qualified individuals and encourage women, racialized persons, Indigenous persons, persons with disabilities, and 2SLGBTQ+ persons to confidentially self-identify at time of application.

If you require accommodation supports during the recruitment process, please contact Sheena Laurin, HR Assistant at or 204-988-7648. 

The personal information of applicants is collected under the authority of the University of Winnipeg Act and 36(1)(b) of the Freedom of Information and Protection of Privacy Act. All personal information collected via the recruitment process is used to assess the applicant’s suitability, eligibility, and qualifications for employment, and to otherwise support recruitment activities. This information will be provided to participating members of the recruitment process. Questions regarding the collection of your personal information may be directed to the Director, HR Services, 515 Portage Avenue, Winnipeg, MB, R3B 2E9 or 204.786.9066.