The Marketing Director is the senior leader of all marketing activity that promotes all aspects of the Resort that includes all print, advertising, promotions, radio and special events. He/She will establish the marketing plan with a team to ensure share of market and profitability of products and/or services by executing short and long range plans and programs, which safeguard growth and expansion. The Director communicates with outside advertising agencies on ongoing campaigns both on and off site, while at the same time monitors and evaluates marketing budgets and usage by preparing marketing and guest services activity reports.
As Marketing Director you will have Digital Marketing and Social Media Marketing experience in addition to traditional formats of marketing. Your experience should include leading a team through managers, which includes front line as well as graphic design department. With strong communication and organizational skills accompanied with a creative imagination you are able to meet customers’ needs and create repeat business through a player program that ultimately generates revenue. Your proven savvy allows you to build relationships with suppliers and vendors in addition to guests and patrons. Proficiency with Microsoft Office is required. Experience in developing and adhering to budgets, ability to analyze and measure success of marketing and promotional initiatives.
The incumbent must obtain and maintain approval from the Liquor and Gaming Authority of Manitoba.